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Nudgestock Aftershock
The magic continues
Nudgestock Aftershock is your chance to keep exploring beyond the day itself, with two special webinars showcasing ideas worth diving deeper into. To discover more fresh perspectives, ideas and insights from the world of behavioural science and beyond, check out the Aftershock sessions below.
Please note the links will take you to external websites.
What the brain saw at Nudgestock
At Nudgestock, Rory Sutherland and Dr. Michael Platt will go 'under the headset'.
In this Aftershock session, J. Brooks, Founder and CEO of GlassView, will deep dive on the results: what the film revealed, what it means for how advertising actually works, and how the world's biggest brands are already using brain-behavioral measurement to shift the conversation from allocation to signal.
Featuring Dr. Michael Platt of Penn Medicine on what the headsets captured, and real campaign results from brands you know.
Building trust through CX: Deploying AI in the right places
Gartner says AI will handle 80% of customer service by 2029. Only 14% of issues are self-served today.
And 64% of customers already wish you’d stop using AI on them.
Three stats. One massive gap.
In this on-demand Aftershock session, James Cuthbertson, CRO of Relative Insight, unpacks how CX teams can stop guessing and start proving which journeys deserve a bot and which ones need a talented human, fast. The question underneath all of it: if you can only get the AI decision right in a handful of places, which ones actually move the needle?